AI Insights · Timothy · July 2022
Top Delivered Meal Kits and Specialty Foods Apps on iOS in New Zealand: Q2 2022
In Q2 2022, HelloFresh and Vivino showed notable trends in downloads and active users among the top meal kit and specialty food apps on iOS in New Zealand.
In the second quarter of 2022, the performance of leading meal kit and specialty food apps on iOS in New Zealand showed various trends in weekly downloads and active users. Below, we examine the top five applications and their performance metrics.
HelloFresh: Meal Kit Delivery demonstrated a consistent increase in weekly downloads. The app's downloads rose from 898 at the start of the quarter to 1.1K by the end of June. Weekly active users also showed a steady increase, peaking at around 24.5K in late April before stabilizing at approximately 23.7K by the end of the quarter.
My Food Bag experienced a varied download trend throughout Q2. Downloads started at 295 and reached a peak of 697 in mid-June, ending the quarter at 535 downloads. Unfortunately, active user data was not available for this app.
Vivino: Buy the Right Wine saw a gradual increase in weekly downloads, starting with 152 and culminating in 305 by the end of June. Active users mirrored this upward trend, starting at 515 and peaking at 805 by the end of the quarter.
EveryPlate: Cooking Simplified had relatively low download numbers, with a notable increase from 1 to 8 downloads in the week of June 6. Active user data was not provided for this app.
My Muscle Chef maintained a low download count throughout the quarter, with a peak of 6 downloads in mid-April. Active user data for this app was also unavailable.
For more detailed insights and data, visit Sensor Tower.